Apple’s iPhone 13 is nice, however I am surprisingly extra excited by Google’s Pixel 6

Forget iPhone 13. Google Pixel 6 sounds like it's going to be even better

Google’s Pixel 6 telephones


As a lot as I stay up for Apple’s large iPhone reveal yearly, I am extra excited this yr by what I am seeing concerning the Pixel 6 and Pixel 6 Professional with Google’s in-house Tensor chip. (This is all of the rumors we have heard about Google’s new telephone ) And I have been a contented iPhone proprietor for years, so this sense is coming as a shock. Partly this sense comes from Apple’s lackluster iPhone 13 upgrades. Do not get me fallacious — the iPhone 13 is spectacular. Higher screens? Yep. Higher cameras? Yep. Longer battery life? It is there. A “free” iPhone 13 for trade-in? Signal me up proper now. (On second thought — nope, I am not large on upgrading my telephone each couple of years, and people provider offers include quite a lot of caveats anyway.)

However by and enormous, it was a sleeper yr for the corporate by way of the iPhone 13 lineup, at the very least. Positive, that smaller notch is swell, and holy smokes, have you ever seen the dramatic movies you may take with Cinematic mode? I like these options, and I can not say I did not really feel my pores and skin tingle after I watched them in motion. However aside from the routine enhancements to issues just like the processor and people options I discussed earlier, there was a bevy of options that remained remarkably unchanged, just like the total design and dimensions for starters. CNET’s Patrick Holland even stated in his iPhone 13 evaluate that the telephone is not radically completely different from the iPhone 12.

Learn extra: Pixel 6 vs. Pixel 5 and Pixel 6 vs. 6 Professional vs. Pixel 5 vs. 5A

Google’s Pixel 6 and Pixel 6 Professional however, which was launched on October nineteenth, seems to be a doozy and appear to signify an enormous leap ahead for Google by way of design, efficiency and options. Now that it has launched, the one factor I can see holding it again for some folks is 5G. So far as we are able to inform, Pixel 6 wont get the mmmWave, which is the ultra-fast taste of 5G supplied by some carriers– and that is unlucky for a flagship telephone. However in the event you’re not fussed about mmWave or if it is not obtainable within the space you reside, then this may not be a difficulty for you.

Both approach, this is why Google’s Pixel 6 has me trying previous the iPhone 13, however be sure to examine again for our evaluations of the Pixel 6 and 6 Professional.

Learn extra: Pixel Go bundles the Pixel 6 with Google’s providers beginning at $45 a month


An instance of one of many quite a few memes mocking Apple’s iPhone 13, which flooded the web after the Apple occasion.


Pixel 6 design: Splashy and daring

Check out the Pixel 6 and you may see it is undergone a sweeping design transformation and glow-up. Gone are the squircle digicam bump and the modest coloration palette of the Pixel 5. That design makes approach for a digicam bar that runs the total width of the telephone, with splashy colorways and shiny metallic highlights. 

As a famend cell software program developer, Google had beforehand designed its telephones in a way that permit the Android cell working system take heart stage. Within the consumer’s eye, the {hardware} was meant to fade in to the background, serving as a mere automobile to Android. However for 2021 Google appears to be casting off that design philosophy in favor of a bolder, eye-catching look. I feel the {hardware} of Pixel 6 is visually distinctive, and I feel it is clear that Google is taking part in to face out within the aggressive discipline of high-end telephones this yr. 


Google has sometimes used Qualcomm chips in its telephones, however now it will use its personal custom-made Tensor processor.

Jon Prosser

Pixel 6 processor: Tensor SoC

However there could also be extra to the Pixel 6 than meets the attention. Below the hood, Google says, it is outfitted the Pixel 6 sequence with a custom-built system on a chip often called Tensor, which CEO Sundar Pichai touts as Pixel’s greatest innovation up to now. It was designed in-house by Google engineers, that means it has been tailored for Android — very like Apple does with its personal cell processors. 

Google’s saved mum on efficiency, and whether or not Tensor can sustain with Apple’s chips stays to be seen, however I feel it stands a very good probability now that it has extra management over the design and improvement of its processor. Hopefully with that management, it may additionally lengthen the variety of years of software program assist, permitting you to carry onto a Pixel 6 for extra years with safety updates. Earlier Pixel telephones have been assured three years of assist, which is considerably lower than the six years of assist the iPhone 6S has obtained or the 4 years of assist Samsung is now offering its Galaxy telephones. Both approach, this represents one other “seismic break from the previous,” as CNET’s Brian Bennet put it. Remember final yr’s Pixel 5 ran on the midtier Snapdragon 765G processor, which is a notch beneath the Snapdragon 865 constructed into flagship telephones reminiscent of Samsung’s Galaxy S20, to permit Google hold a lid on the worth. 


Google’s Pixel 5

Andrew Hoyle/CNET

Pixel 6 software program: Android 12

One other factor I am enthusiastic about is the software program. The Pixel 6 ships with Android 12, making it one of many first telephones to hold the up to date cell OS — and there is heaps to be enthusiastic about. You’ll do cool issues like take scrollable screenshots (lastly!), a minute-by-minute privateness dashboard and the customizability of the OS seems beautiful. However aside from that, Google has teased that the Pixel 6 sequence will lean closely into AI, and the Pixel 6 could possibly be essentially the most AI-centric telephone Google has ever made. That would translate into issues like higher language translation and even higher computational pictures for Pixel’s already glorious cameras. 

Specs apart, perhaps I am extra excited by Pixel this yr as a result of Apple has crossed that threshold the place greatness is predicted, if not assured. Google, in the meantime, nonetheless has rather a lot to show within the smartphone enviornment. The Pixel’s market share is minuscule in comparison with that of Apple’s iPhones. Or perhaps it is the truth that the iPhone and iOS already had an overhaul in 2017 with the iPhone X, whereas Pixel’s transformation is lengthy overdue. However now Google is doing issues many people have been ready years for — and with this new route, I am hopeful that Google’s Pixel sequence has the potential to be a heavyweight lineup.

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