For probably the most half, this reduce was round 30%, however Google has just lately introduced some modifications to the charges they’ll be taking from subscriptions, the place the corporate will basically be halving it the place it would now simply be a 15% reduce. Google notes that beforehand they did supply builders a 15% reduce, however that’s provided that a person have been to have a recurring subscription of 12 months. These modifications are anticipated to return into impact in January, 2022.
Nonetheless, based on Google, “However we’ve heard that buyer churn makes it difficult for subscription companies to profit from that diminished fee. So, we’re simplifying issues to make sure they will. To assist help the particular wants of builders providing subscriptions, beginning on January 1, 2022, we’re lowering the service payment for all subscriptions on Google Play from 30% to fifteen%, ranging from day one.”
We think about that this transfer isn’t utterly altruistic. Whereas it’s nice for builders who want to make the most of the Play Retailer, it additionally helps Google within the eyes of regulators the place it would show that Google is keen to make concessions and will assist them keep away from additional scrutiny and lawsuits, however both approach, it’s not a foul change.