Pinterest takes on TikTok with new tab to look at quick movies

Pinterest takes on TikTok with new tab to watch short videos

Pinterest permits customers to save lots of photographs and movies to digital boards.


Getty Pictures

Pinterest mentioned Wednesday it is revamping its residence feed, including a brand new tab referred to as Watch the place folks can scroll by means of quick movies or a collection of photographs. 

The brand new tab appears to be like just like TikTok’s feed, the place you possibly can shortly swipe up or down to look at movies. Pinterest customers can save the content material to their profile and “pin” it to a digital board. Pinterest’s Watch feed highlights content material shared by means of “Thought Pins,” which permit customers so as to add a number of photographs, movies, lists and textual content to at least one Pin. One other tab referred to as Browse shows a number of photographs and movies and resembles Pinterest’s present feed. 

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Pinterest’s residence feed features a new “Watch” tab.


Pinterest

The redesign might assist Pinterest entice customers to spend extra time on the platform. It is also one other instance of how tech firms are showcasing video on their platforms as they compete with well-liked short-form video app TikTok. In July, Pinterest mentioned it had 454 million month-to-month energetic customers, a 5% drop from the 478 million customers the corporate reported in April. The corporate attributed the decline to folks spending much less time at residence as pandemic restrictions eased. 

In contrast with different social networks, Pinterest has principally prevented scandals round misinformation, hate speech and psychological well being that proceed to plague websites comparable to Fb, YouTube and Twitter. 

“We consider ourselves because the optimistic nook on the web,” mentioned Annie Ta, who heads inclusive product at Pinterest. “What’s actually completely different concerning the expertise that we’re attempting to construct, is that not solely are we giving folks the ability to manage their very own expertise on Pinterest, we’re additionally attempting to construct such a neighborhood between the creators and the folks taking a look at their content material on-line.” 

Whereas Pinterest has confronted fewer controversies than its rivals, the corporate hasn’t been fully immune from scrutiny. Former workers have publicly accused Pinterest of gender and racial bias within the office, and the corporate has pledged to make enhancements. 

Pinterest is unveiling different new options at its second annual creators pageant, a digital occasion being stay streamed in Australia, France, Germany, the UK and the US on Wednesday.

To assist customers join with creators, Pinterest mentioned it is introducing a characteristic referred to as “Takes” that lets customers reply to a creator’s thought with their very own Thought Pin. For instance, customers who see a creator cooking a brand new recipe might publish a video of themselves attempting out the thought. Creators must allow the flexibility for customers to reply to their content material with their very own takes. When customers create an Thought Pin, they need to comply with a code that reminds them to be type, test their details and to do no hurt. Quick-form video can also be a method for Pinterest to increase its push into e-commerce. Creators can add buying suggestions on their Thought Pins. 

Pinterest can also be investing $20 million in creators as half a brand new program launching within the US referred to as Creator Rewards. Creators who meet sure engagement-based objectives might obtain cash. The corporate can also be planning to offer micro-grants for initiatives. Pinterest is releasing a brand new content material collection referred to as Creator Originals that options extra 100 creators throughout 10 international locations. 

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