‘Pixel Cross’ is perhaps Google’s reply to the Apple One bundle

Jon Fingas

Google’s Pixel 6 is perhaps notable for the way you purchase it, not simply what it gives. Tech information veteran M. Brandon Lee claims to have leaked particulars of a “Pixel Cross” subscription that might bundle cellphone funds with an Apple One-style service bundle. Your one month-to-month payment would come with each a Pixel 6 in addition to an prolonged guarantee, Google One, Play Cross and YouTube Music/Premium. You can connect it to Google Fi in the event you wished, however there could be a model for customers who wish to select one other provider.

It is not clear how a lot a Pixel Cross would price. The leaked doc suggests it is perhaps US-only, though we would not rule out launches in nations the place full One, Play Cross and YouTube companies can be found. Lee obtained separate data suggesting the up-front EU pricing would begin at €649 (about $750) for the common Pixel 6 and €899 ($1,040) for the Pixel 6 Professional.

The benefit to Google could be clear: it may persuade Pixel 6 consumers to pay for companies they’d in any other case skip, giving the corporate recurring income as a substitute of a one-time sale. It may additionally discourage you from leaping to a rival cellphone by making it costlier to change. Not that you will essentially thoughts. This would possibly soften the blow of shopping for the brand new Android flagship, notably in the event you had been already planning to subscribe to not less than one Google service.

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