TikTok has been steadily gaining customers over time and now in line with the corporate, they’ve lastly surpassed the 1 billion mark the place they are saying that their platform now hosts 1 billion month-to-month customers worldwide.
That’s really fairly loopy and if you concentrate on it, it nearly wouldn’t have occurred. It is because again in 2020, the US authorities introduced that they could possibly be trying to power ByteDance (TikTok’s dad or mum firm based mostly in China) to unload TikTok to a US firm lest they get banned, however that didn’t occur.
We think about that ought to this have gone by, TikTok would have simply misplaced lots of customers and in the event that they had been banned, they’d not have entry to the US market, which the corporate says is certainly one of their largest markets together with India and Brazil. Different platforms like Instagram have additionally since hit the 1 billion energetic customers mark and have since launched their very own competitor to TikTok within the type of Reels.
That being mentioned, TikTok continues to be fairly a methods off from overtaking Fb. Primarily based on the most recent figures, Fb has shut to three billion month-to-month energetic customers, so it is perhaps some time earlier than TikTok overtakes them, in the event that they ever do.