“I can’t cease crying,” Rachell “Valkyrae” Hofstetter, YouTube’s hottest feminine streamer, wrote in a now-deleted tweet this week after asserting her new skincare line. The gathering, RFLCT, promised to mitigate “blue mild air pollution” from laptop and cellphone screens. “This has been a protracted journey with my crew,” she added. “That is just the start.” Nearly instantly, nonetheless, viewers and different streamers expressed skepticism: Blue mild air pollution, they mentioned, isn’t an actual drawback and could possibly be used to “rip-off” impressionable younger viewers into shopping for merchandise that don’t work as marketed. Consultants seem to agree: On the very least, there’s not sufficient credible analysis on the topic to warrant product traces.