At present, Xbox introduced a international partnership with adidas to have fun our shared heritage of play and unveil our first console-inspired sneaker collaboration in honor of the twentieth anniversary of Xbox.
The collab options an unique new adidas Originals by Xbox sneaker — the Xbox twentieth Discussion board Tech — with translucent inexperienced particulars impressed by the particular version launch of the unique Xbox console for the launch of Halo: Fight Developed in 2001, marking the first-ever era of gaming at Microsoft. The adidas Discussion board Tech design balances nostalgia whereas embracing trendy expertise and is symbolic of how we take a look at our personal Xbox historical past — celebrating the final 20 years and looking out forward to the limitless way forward for gaming.
That is just the start of our partnership with adidas, and over the following few months we’ll proceed to mark our twentieth anniversary by launching further sneakers impressed by previous and current Xbox console generations, together with the first-ever sneaker out there for buy by our followers later this yr. Observe @Xbox on Twitter to remain tuned for the most recent drops and methods to win your very personal pair of limited-edition sneakers.
This collaboration kicks off the international launch of the “At all times Performed In. By no means Performed Out” program, which celebrates fashionable eras of play over the past twenty years, throughout sport, gaming, and way of life and the magic that occurs when all of us take time to play. As video games are supposed to be performed, footwear are supposed to be performed in — from the concrete to the sofa and past.
We’re excited to debut our launch trailer titled “adidas Originals by Xbox – 20 Years of Play” which celebrates the period of play most prevalent after we launched the primary Xbox console within the early 2000s — skateboarding tradition. Filmed and edited like a skate tape pulled straight from 2001, we observe a bunch of pals as they skate by way of their day within the Xbox twentieth Discussion board Tech sneakers, pulling off methods and enjoying some Halo: Fight Developed on the unique Xbox.
Thanks to our neighborhood for making Xbox one of the best place to play with household and pals throughout the globe. We’re excited to proceed celebrating our twentieth anniversary in partnership with you and adidas!